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| Custom Publishing | ||
| At Paton Publishing, we create custom magazines. We will custom develop a magazine that brands your organization in a relevant and meaningful manner to your target consumer for moms, dads or youth. Below are a few examples of custom publications we created for high-profile clients. | ||
Scotiabank Hockey Club Magazine |
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| Objective: | ||
| To promote and enhance the Scotiabank Hockey Club membership as members get exclusive access to engaging editorial, hockey experiences and many rewards. | ||
| Results: | ||
| Between 63,000 – 100,000 copies of Scotiabank Hockey Club Magazines were published 3 times and distributed to members of the club, Scotia bank branches and various hockey associations. Scotiabank Hockey Club Magazine brings the hockey family together like no other through unique editorial, access to great hockey experiences and rewards only available through the club and magazine. | ||
West 49 |
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| Objective: | ||
| To highlight products during key sales periods of fall and winter | ||
| Results: | ||
| 200,000 copies were distributed to West 49 subscribers and at retail | ||
Ontario Power Generation |
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| Objective: | ||
| To promote water safety around dams, hydro electric stations and waterways to elementary school students. | ||
| Results: | ||
150,000 copies were distributed through POP! magazine and other Ontario Power Generation events. |
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Swiss Chalet’s POP! Free Time |
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| Objective | ||
| To move away from toy premiums and create a unique educational activity book full of kid-targetted content branded to Swiss Chalet. | ||
| Results | ||
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VIA Rail Activity Book |
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| Objective | ||
| In May 2005, Paton was hired by VIA Rail to give their kids’ activity book a face lift. | ||
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| RUSH – the Hockey Company | ||
| Objective | ||
| To create a targeted communications vehicle that would build consumer loyalty, while repositioning The Hockey Company’s key brands (CCM, KOHO and JOFA) as "edgy" and "cool"—making them more desirable to youth. | ||
| Results | ||
| RUSH is a 24-page hockey entertainment magazine that was distributed free at sporting good stores across Canada and the US. Each issue featured player interviews, trivia, hockey skills, and information on new products and initiatives from The Hockey Company. Survey results showed that the majority of respondents "found the product information in RUSH helpful when it came time to make their purchasing decisions." The majority also rated RUSH "very good" to "excellent" and said they would return to their local sports shop to pick up the next issue. | ||
| Distribution and Frequency | ||
| 250,000 copies of RUSH were distributed twice a year in the spring and fall over a two year period to coincide with The Hockey Company’s key business season. | ||
| KIDS SCOOP– Eaton’s | ||
| Objective | ||
| To position Eaton’s as the place to shop for kids’ fashions by taking the traditional Eaton’s kids flyer and transforming it into a fashion magazine for kids. | ||
| Results | ||
| Kids Scoop was launched in the fall of 1997 as a premium for Eaton’s Kids Club members. Each issue featured 40 pages of the hottest trends in youth fashion with a focus on the latest brands and bargains available at Eaton’s. Each issue also featured tips and articles for mom, offering insight into what’s hot for kids. The magazine was a huge success—Eaton’s saw an increase in sales within the two-week period after Kids Scoop hit home, and all contests/sweepstakes solicited between 10,000 and 30,000 responses! | ||
| Distribution and Frequency | ||
| 300,000 copies of Kids Scoop were mailed direct to home in the spring, summer, fall and winter. | ||
| For more information on Custom Publishing, please contact: | ||
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