Youth spend 2.9 billion and influence $20 billion in household spending in Canada each year Source: YTV Tween Report Youth have memorized between 300-400 brand names by age 10 Source: YTV Tween Report Parents respond favourably to 75% of youth requests Source: YTV Tween Report Print has greater impact with youth: they spend less time multi-tasking when reading magazines compared to watching television or surfing the web Source: Youth Magazine Resonance Study More kids trusted ads they saw in magazines compared to those on the radio, TV and internet Source: Youth Magazine Resonance Study Kids are more inclined to like advertising from print versus TV and the internet Source: Youth Magazine Resonance Study On average, kids look at a single issue of a magazine 2.7 times Source: Youth Magazine Resonance Study 87% of kids said they love the fact that they can read a magazine whenever they want Source: Youth Magazine Resonance Study 90% of kids say magazines inform them about the latest trends Source: Youth Magazine Resonance Study 80% of kids say they learn about new products from magazines Source: Youth Magazine Resonance Study 85% of kids save and re-read their magazines Source: Youth Magazine Resonance Study 48% of kids said they read a magazine once a week Source: Youth Magazine Resonance Study 93% of kids said they like reading magazines Source: Youth Magazine Resonance Study 95% of kids say you can take a magazine anywhere. Source: Youth Magazine Resonance Study 60% of kids say they like reading magazines with their friends Source: Youth Magazine Resonance Study 47% of kids said they are reading more magazines now compared to a year ago Source: Youth Magazine Resonance Study 55% of kids say magazines offer more things to do Source: Youth Magazine Resonance Study Whoa! magazine is the number one magazine among kids ages 8-12, following closely in third is POP! magazine. Source: Youth Magazine Resonance Study 92% of kids rated POP! "very good" to "excellent" Source: Reader Survey 66% of readers spend on average 39.4 minutes reading their issue of Whoa! magazine Source: Youth Magazine Resonance Study 69% of readers on average 37.8 minutes reading their issue of POP! magazine Source: Youth Magazine Resonance Study 63% of kids showed their copy of Whoa! magazine to a parent or another adult Source: Reader Survey 79% of kids say they sometimes ask their parents to buy them things they see in magazines Source: Reader Survey