Hockey Now
Editorial Mandate

Hockey Now offers a unique platform that reaches more than 3 million Canadians who are active in the hockey community each year. It drills deep into the world of Canadian minor hockey at the grassroots level with three regional editions: Ontario, Alberta and B.C., distributed in six provinces: B.C., AB, SK, MN, ON & QC (English) at 91,000 copies per month: Ontario Edition - 46,000, Alberta Edition – 23,000 and the B.C. Edition – 22,000. With a total of 52 issues per year, and an annual distribution of more than 1.5 million, Hockey Now covers over 1,100 distribution points of which 800 are bustling hockey arenas and 300 are businesses, such as sporting stores and restaurants.

Hockey Now Reach
Hockey Now is where hockey lives before it goes pro: in the arena, at practices, at tournaments, at lessons and at games – all year round. Hockey Now has an average monthly readership of 176,476 with two established groups of loyal readers: adults 30 - 49 and youth 9 - 18. Our readers are actively engaged in every aspect of Canada’s game and very passionate about everything hockey. Schedule-oriented in nature, Hockey Now readers are active and affluent with disposable income.

Check out the Hockey Now Web site and see samples of some of our current regional issues: www.hockeynow.ca

NHL PowerPlay – now in Hockey Now!
NHL PowerPlay is appearing in tabloid format as a special 20-page section in four editions of Hockey Now, Canada's most widely distributed hockey publication.

In a recent Hockey Now reader survey, 80% of respondents indicated they follow the NHL daily; 72.5% said they watch the NHL on TV regularly; and 65% said they attend at least one NHL game per year. Now our readers can enjoy hockey coverage that begins at the grassroots level right through to the NHL!

"We've always wanted to add a quality NHL presence to Hockey Now, to build out on the specialized local hockey coverage we provide for the active hockey community," states publisher Don McIntosh. "It's a great fit for us and our readers."

PowerPlay reaches over 600,000 hockey players and fans.

Circulation
364,000 copies English

Frequency
Four issues: April - NHL Cup Crazy, June - NHL Entry Draft Preview, July - NHL Entry Draft Review, Oct - NHL Season

Check out the PowerPlay Web site and see a sample of some of our current features: www.nhlpowerplay.com

 
For advertising inquiries please contact:
Darwin Murray at 416.503.4576 ext. 234