TORONTO - On Monday April 14th at 6:42pm, Beverley Paton, President and Publisher of Paton Publishing, will be appearing on Global's bi-weekly news segment, Making a Difference, along with Paul Gillespie, President and CEO of KINSA, and David Butt, Legal Director for KINSA, to discuss the importance of kids' Internet safety. The feature, which showcases inspirational stories about local residents who are making a positive impact on their communities, will be highlighting the combined efforts of KINSA (Kids' Internet safety Alliance).

Heading up Paton Publishing's involvement with KINSA is Beverley Paton, Director of Kids' Outreach. Through her support for this alliance and cause, KINSA's message is now reaching a critical audience: kids across Canada aged 8 to 12, along with their teachers and parents.

'"The Internet is a wonderful place for kids, full of great information," says Paton. "But there are also dangers associated with being online. It's critical that today's kids are given the skills they need to protect themselves against identity theft and other, potentially more serious crimes. As Canada's largest publishers of youth magazines and having websites of our own, we feel it is our duty to address this reality and to help promote safe communication among kids on the Net."

Featured in the spring '08 issue of POP! Magazine is an action-packed comic entitled Web of Deception, based on characters from Nelvana's popular kids' show, Grossology. The story follows Ty and Abby as they track down the evil culprit who has used the internet to steal Abby's identity and create havoc for the kids at Ringworm Junior High. The object of the comic is to inform kids in a lighthearted way about the dangers and deceptions that can occur online, while providing parents and educators with a relevant tool to open up the doors of communication regarding this important, and all-too often, ignored topic.

Web of Deception is currently available in the spring '08 issue of POP! Magazine and can be downloaded at www.popmagazine.com.

March 29, 2007, Toronto – Paton Publishing announces the launch of the YTV Whoa! e-zine, an online magazine that will continue to provide Canadian tweens with the entertainment editorial they have come to love but in a new clickable format! The e-zine is a replica of the print version with added audio and video features on each page. Tweens can link directly to fan sites and programming clips and watch the latest movie trailers, plus be the first to hear the new Nuky-D track off the Big Fun Party Mix 8 and much more…

“We are always looking at new ways to get kids to read. Given that computers are such a big part of tweens’ lives, it made sense to offer an electronic version of our magazine,” says Anne Lovegrove, Vice President and Associate Publisher at Paton Publishing.

In addition to the 250,000 printed copies of each issue that are distributed, the YTV Whoa! e-zine will be sent electronically to 130,000 YTV.com subscribers, aged 8 to12. Advertisers such as Hasbro, Kellogg’s, Parmalat, Crayola, Warner Bros., Alliance Atlantis, Nintendo, Disney, Wonder Bread, Nickelodeon and Viz Media are enjoying the extended reach that our e-zine offers in addition to the printed circulation.

YTV Whoa! is a colourful, off-beat entertainment magazine for kids aged 8 to 12, offering stories, games and information on all the things tweens care about: from movies and TV, to new products and celebrity gossip. The magazine and e-zine are created in partnership by Paton Publishing and YTV. YTV Whoa! is published four times a year, with 250,000 CCAB-audited copies per issue distributed primarily through Pizza Hut restaurants across Canada, and 130,000 copies sent out electronically to YTV.com subscribers. Whao!, the French version of YTV Whoa! is also published four times a year with 75,000 CCAB-audited copies per issue distributed.

Paton Publishing, a division of Metroland Media Group, is Canada’s largest kids magazine publisher, as measured by CCAB. In addition to YTV Whoa! /Whao! magazine, Paton has been publishing POP! magazine since 1994, PowerPlay, the official youth magazine of the NHL and NHLPA, POP! Jr., a sister publication of POP! for kids aged 3 to 7, and The Grind about life, work, and everything in between.

In addition to traditional publishing, Paton Publishing has developed several successful and innovative in-school programs for clients such as the NHL (in Canada and the US), the Florida Marlins, the Toronto Maple Leafs, the Toronto Blue Jays, BIC Stationery Products and Esso Imperial Oil in conjunction with the Canadian Hockey Association and most recently, the Canadian Olympic Committee. Paton has also custom published magazines for companies such as The Hockey Company-RUSH magazine, Eaton's – Kids Scoop, Swiss Chalet-POP! Free Time, and most recently, Ontario Power Generation.

To view the YTV Whoa! e-zine, click on this link

For more information contact Anne Lovegrove, Vice President and Associate Publisher at (416) 503-4576 ext. 226.

December 21, 2006 - Paton Publishing, a division of Metroland Printing, Publishing and Distributing announced today the purchase of Hockey Now Communications Ltd. to bring together grassroots hockey and NHL coverage, offering its readers some of the best hockey editorial in Canada and its advertisers the ability to reach the entire hockey family.

Hockey Now Communications produces three separate regional editions of Hockey Now magazine, two annual Junior Hockey magazines, plus special supplements for Hockey Alberta, the Ontario Minor Hockey Association and Hockey Canada. Hockey Now’s coverage showcases some of the best Minor League and JA hockey in Canada, offering youth the opportunity to showcase their hockey talent.

More than 100,000 copies of Hockey Now are distributed every month on newsstands in more than 800 bustling arenas, in hockey shops and at select national retail partners across six provinces. The publications serve the actively involved players, team officials, fans and parents in the minor and junior hockey community -- a community estimated to comprise over two million Canadians.

Beverley Paton, president of Paton Publishing, states: “Hockey Now is a perfect strategic fit within our portfolio of brands. It expands our each beyond youth to the hockey family – the parents, coaches, managers and referees who are actively involved in hockey. As a hockey mom, I can see first-hand how important it is to be able to profile youth for their outstanding hockey achievements, which Hockey Now does. Some of these youth will go on and be future NHL players and may even end up in NHLPowerPlay!”

“For our advertisers, this acquisition provides one-stop shopping to reach the entire hockey family and gives them the best editorial coverage from Atom and Peewee Minor Hockey leagues through Major Junior to the NHL,” says Paton. “As we build on our hockey platform, we will expand our website and in-arena coverage to ensure we maximize our advertisers’ hockey dollars as well as provide them with a turnkey solution.”

Don McIntosh, publisher of Hockey Now states: “We formulated a plan last fall for 2010 that included finding a major media partner and expanding our NHL coverage in order to rapidly accelerate our growth objectives.”

“When Beverley Paton called to talk about a possible acquisition, it was sort of incredible – because she brought both key elements to the table. Paton Publishing is not only part of Torstar, one of the country’s largest media companies, but is also, through its NHLPowerPlay magazine, closely linked to the NHL. Beverley brought a vision to extend her hockey brand that was similar to our own and was supportive of the third element in our growth plan – the start up of new regional sports lifestyle publications.”

“Being part of a larger organization means we will be able to offer more to the community we serve; more coverage, more frequency, more products, both conventional print and internet based, much sooner than we could on our own. I think our current advertisers and business partners are going to the biggest benefactors, as the new relationship will permit us to quickly develop a broader, larger audience.”

Plans are already underway to include a special NHLPowerPlay mid-season review in the February issues of Hockey Now. Although it’s too early to tell whether NHLPowerPlay will be integrated into Hockey Now, it’s certain that Hockey Now will expand throughout Canada to cover more hockey and reach more readers in every province.

Paton Publishing is a division of Metroland Printing and Publishing & Distributing Ltd. and is Canada's largest audited youth magazine publisher and youth marketing expert. Paton’s five core publications include: POP!, POP! Jr, YTV Whoa!/Whao!, NHLPowerPlay and The Grind magazines. Paton Publishing also creates curriculum-based in-school programs and is an established custom publisher for businesses and their brands. For more information, please visit www.patonpublishing.com, or contact Beverley Paton at (416) 503-4576, ext. 222. For Hockey Now, visit www.hockeynow.ca, or contact Don McIntosh at (877) 990-0520.