Successful Print-based Programs:   Columbia Tri Star’s “Spot the Character” contest generated over 3,300 entries with just one insertion!   Kraft’s Cheez Whiz brand generated a 200% return on its investment in the “Whiz Kids” integrated print-based promotion!   With one insertion in POP! magazine, General Mills’ Cinnamon Toast Crunch “Science of Taste Buds” ad received 62% unaided brand recall!   Supporting the theatrical release of Pokémon, our Word Search contest in YTV Whoa! magazine yielded over 2,200 mail-in entries!   A unique magazine offer to Mott’s Fruitsations customers resulted in over 1,400 subscriptions fulfilled, based on a multi-pack purchase incentive!